Skip to main content
Beyond Doubt Holdings rebrands as BDH Group
Premierline News

Beyond Doubt Holdings rebrands as BDH Group

2nd September 2025 | By: Kris Littlewood

A modern, unified brand for a new era of insurance broking

Premierline is a company of BDH Group. BDH Group is proud to announce its rebrand from Beyond Doubt Holdings, marking a significant step in the company’s growth and evolution.

BDH Group is the parent company of a portfolio of respected insurance brokers, including Premierline Business Insurance Broker, Airsports Insurance Bureau, and Academy Insurance Services. With clients at the heart of everything we do, we provide tailored insurance solutions, service excellence, and expert advice.

Established in response to the fast-changing and consolidating insurance market, BDH Group unites a group of specialist brokers. Our philosophy is built on a simple belief: real strength comes through collaboration.

Why the change?

The transition of BDH Group is more than just a name change, the new identity represents:

  • A modern, unified identity across the group businesses
  • Expanded capabilities to meet client and market needs
  • Stronger support network for our clients, partners and teams
  • A refreshed internal identity with shared values and culture

The rebrand reinforces our vision to deliver industry-leading service, sustainable growth and the reassurance that clients are protected.

“We want our brand to mirror the collaborative, client-centric, and forward-thinking values that define how we work,” said Gordon Crosbie, BDH Group CEO. “Our new name and identity truly represent who we are and where we’re headed as a group.”

Looking ahead

While our group name has changed, our leadership team and legal structure remain the same. What’s new is our brand identity, one that reflects our ambition to build on our success and continue evolving with our clients and partners.

Visit our new website at BDHgroup.co or connect with us on LinkedIn to follow our journey.

About BDH Group

BDH Group is the parent company to a portfolio of national insurance broker teams dedicated to placing the needs of clients at the heart of everything they do. With a mission to unite specialised insurance brokers (Premierline, Airsports Insurance Bureau and Academy Insurance Services), BDH Group delivers tailored solutions, service excellence, and expert advice to clients across the country.

Share this article

Kris Littlewood

Kris Littlewood

Digital Marketing Consultant

Kris's articles

Kris is a marketing professional with over 15 years of experience across both the insurance and hospitality sectors. Specialising in digital marketing communications, he has also been awarded a Certificate in Insurance qualification from the Chartered Insurance Institute. As a digital marketing consultant at Premierline, Kris has an in-depth knowledge of the needs and concerns of small business owners across the UK and enjoys writing about marketing, innovation and business strategy.

Kris's articles

Business insurance with Premierline

It is important to make sure that you have the right insurance in place to protect the business that you have built. Every business is different and has its own business insurance needs, which is why we work with some of the UK's most well-known insurers to ensure that you are getting the right insurance cover for your business.

Get Quotes Today

Latest articles

Person stood in flood water looking an the damage around them
Finance and Legal
Underinsurance: A threat to UK businesses
Apr 9, 2026

Underinsurance is a huge threat for UK businesses. This infographic highlights the dangers of being underinsured and how businesses can avoid underinsurance.

Satellite image depicting the route of the Arabian Sea, highlighting its geographical features and surrounding areas.
Insight
Protecting Your Business in 2026: How Global Conflict Impacts UK SMEs
Mar 20, 2026

In the current economic landscape, it is easy for a UK business owner to view international conflict as a distant tragedy played out on the evening news.

Person sat on a green sofa pointing a television remote control
Insight
From Wonka to Walford: The UK’s most popular fictional workplaces revealed
Feb 10, 2026

Discover the top fictional businesses Brits dream of running, plus the insurance necessary to cover them in the event that things go wrong.

Construction worker inspecting scaffolding at a building under construction.
Premierline News
Premierline announces a new mutual relationship with the Scaffolding Association
Oct 6, 2025

Explore the new relationship between Premierline and the Scaffolding Association, aimed at delivering bespoke protection to members.